Event Cost Expectations

We are often asked for a ballpark range to launch an run/walk/ride-style fundraising event. This is difficult to answer without knowing the specifics or goals of the organization. For example, what is the business need (i.e., revenue, awareness, advocacy, or something else) the event is meant to address? Is brand image,……

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Brandraising

Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight.  I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More

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Act One: Doing More With Less

Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……

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From Awareness to Fundraising

One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……

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Recent Posts

What We Learned at P2P 2024!

Last week, the Event 360 team traveled to Philadelphia for the highly anticipated Peer-to-Peer…

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By Jillian Schranz 

In just a couple of days, our favorite kind…

For the Love of Events

By Jesse W. McDaniel 

It’s easy to get lost in the technical…

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There is no one-size-fits-all approach to creating the…

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