Blog


Fundraising Reporting versus Fundraising Analytics

Is analytics a priority for your organization?  If you’ve read our guide to event fundraising analytics, you already know that analytics is the cornerstone of every fundraising campaign we build at Event 360. If you’re still a little fuzzy about the difference between metrics and analytics, there’s a great…

Continue Reading

Your Fundraising Plan is Not Strategic

What makes a fundraising strategy strategic?  We’ve all been in one of those akward meetings where someone has said, “we need to be more strategic” or “that’s too tactical.”  Everyone nods their head, but rarely does anyone leave the conversation with a consensus on what it means to be strategic.…

Continue Reading

How Google Really Works

Search Engine Optimization (SEO) is the practice of optimizing your organization’s website by improving internal and external aspects in order to increase the traffic the site receives from search engines. If you’ve even been curious how Google interprets and ranks the content on your website, here’s an excellent cheat sheet.…

Continue Reading

What Would Google Do?

That’s actually the name of a book by Jeff Jarvis (Jeff is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism, in addition to running one of the web’s most popular blogs… Read More

Continue Reading

Nice Fundraising

My pet peeve?  “Nice” fundraising. I’m not saying I like to work with rude nonprofits, I’m saying I get frustrated by fundraisers who are too “nice” to assertively ask for my financial support. Sure, I’m not always patient with the second or third phone solicitation of the day or keep……

Continue Reading

How do donors choose charities?

Donors’ rationalities and motivations.  If you’re a fundraiser, it’s something that keeps you up at night. Dr. Beth Breeze, a researcher within the ESRC Centre for Charitable Giving and Philanthropy based at the University of Kent in the UK, has just released a a study of how donors select charitable……

Continue Reading

Don't Let Your Fundraising Plan Distract You

In fundraising, it’s important to set goals — achieve a fundraising target, grow revenue by X% — and lay out the strategies you believe will get you there. A clear strategy that dictates the process for achieving goals can be comforting, but be careful not to let it distract you.…

Continue Reading

Are you spying on your donors?

Predictive analytics — the science of identifying and cultivating new donors by analyzing characteristics of existing donors — has become indispensable to many nonprofits according to a recent article in the Wall Street Journal. Most fund-raisers say the technology works. The American Society for the Prevention of Cruelty to……

Continue Reading

There is no such thing as a social media strategy

“There is no such thing as a social media strategy—only marketing strategy. Social media is another channel, one of many, for making the connection and building the relationship with [donors]. These channels have value on their own, but they should also be used to complement other marketing channels.” That’s the……

Continue Reading

Event Fundraising Strategy versus Tactics

Have you ever been told that you are not thinking or acting strategically?  How about that your event fundraising program is a tactic looking for a strategy?  Often, we use the terms strategy and tactics interchangeably, but what’s the actual difference? Breakdown: The Difference between Strategy and Tactics Strategy…

Continue Reading

Accelerating the Ask

Tom Suddes wants you to stop calling yourself a nonprofit (or a not-for-profit). “Right off the bat you are defining yourself in the negative and limiting what you can accomplish. Define your organization as “for-impact.” Define what you’re for, what your impact and vision are, and the real message you……

Continue Reading

Inbound Marketing Your Fundraising Event

You’ve done your homework and established that there’s a business case to launch a new run, walk or ride fundraising event for your nonprofit.  You’ve identified your target audience, you’ve developed a positioning statement that clearly articulates the position you want your event to occupy in the target audience’s mind,……

Continue Reading

Recent Posts

PurpleStride weekend is here. Let’s do this!

Event Staff shirt? Check. Leatherman? Check. Event book? Check. We’re packing our bags and…

Navigating the Social Media Maze

By Abbie Peterson  

Whether you love it or hate it,…

Event 360 Teammate Spotlight

Today, our Teammate Spotlightshares the life and mind of our Purchasing…

Keep up-to-date on our blog posts by subscribing to email alerts.