Last year, participants in the Susan G. Komen 3-Day for the Cure fundraising event sent more than 3 million fundraising emails. View the on-demand webinar below to learn how Komen for the Cure segments and targets more than 2,100 unique emails to these participants to encourage them to fundraise. You……
Predictive analytics — the science of identifying and cultivating new donors by analyzing characteristics of existing donors — has become indispensable to many nonprofits according to a recent article in the Wall Street Journal. Most fund-raisers say the technology works. The American Society for the Prevention of Cruelty to……
A recent Forrester study found that video has an 11,000-to-1 chance of making it onto the first page of Google search results. Text, by comparison, has about a 500,000-to-1 chance of appearing on the first page of results. Here’s what it means: on the keywords for… Read More
Do you know what percentage of your event participants and donors use LinkedIn–probably more than you think. The number of profiles on LinkedIn has grown by 300% since 2008, according to a new report by Edison Research/Arbitron Internet and Multimedia. And while Americans are far more aware of Twitter than……
Last week, Fundraising Success magazine held its inaugural Virtual Conference. I was invited to share my thoughts on harnessing the power of data and personalized communications to encourage people to raise money for your special event. You can watch the 20 minute webinar… Read More
“There is no such thing as a social media strategy—only marketing strategy. Social media is another channel, one of many, for making the connection and building the relationship with [donors]. These channels have value on their own, but they should also be used to complement other marketing channels.” That’s the……
Our next interview had his epiphany in 1999, answering phones for a pledge drive for a public TV station in Austin. He was struck by how little was known of the folks calling in. In 1999, he founded a company to tackle this problem–and ultimately change the way nonprofits manage……
Have you ever been told that you are not thinking or acting strategically? How about that your event fundraising program is a tactic looking for a strategy? Often, we use the terms strategy and tactics interchangeably, but what’s the actual difference? Breakdown: The Difference between Strategy and Tactics Strategy…
Tom Suddes wants you to stop calling yourself a nonprofit (or a not-for-profit). “Right off the bat you are defining yourself in the negative and limiting what you can accomplish. Define your organization as “for-impact.” Define what you’re for, what your impact and vision are, and the real message you……
You’ve done your homework and established that there’s a business case to launch a new run, walk or ride fundraising event for your nonprofit. You’ve identified your target audience, you’ve developed a positioning statement that clearly articulates the position you want your event to occupy in the target audience’s mind,……
Are you tired of fundraisers that don’t raise any funds? What about awareness events that don’t generate any awareness? When planning your next event, don’t start with a budget, date or venue. Plan your event in this six step order to ensure success. Clarify your mission – Many of you……
Story editor, entrepreneur, professional musician, middle and high school teacher and small business owner: these are just a few of the labels to describe our next interviewee. Meet Michael. My name is: Michael Weiss My online profile(s) of choice can be found at:… Read More
The next interview in our 7 series is profoundly impatient. She spent seven years living in developing countries, and the poverty and tragedy she saw on a daily basis left her with an acute sense of how important it is not just to help people, but to… Read…
Joshua Hoffman of Weston, Florida is only seven years old, but he’s already a fundraising superhero (and blogger!). Joshua was born four months early and came into the world weighing only one pound, 11 ounces. He had to fight hard for survival during his 14 weeks… Read More
The fight against breast cancer lost a fierce advocate earlier this week. Bob Kirshbaum, a long-time friend and endless supporter of the Susan G. Komen 3-Day for the Cure, passed away on Thursday. We got to know and love Dr. Bob through his wife, a fundraising superhero in her own……
Hundreds (if not thousands) of other events are competing with yours for attention, especially online. By incorporating competitive intelligence into your event’s online marketing strategy, you can get the insights you need to stay on top of your competitors while enhancing your own event marketing efforts. For starters, there are……
When I read last week’s New York Times covery story, We Have Met the Enemy and He Is PowerPoint, it instantly reminded me of communications consultant Andy Goodman’s eBook, Why Bad Presentations Happen to Good Causes. Andy’s book presents guidelines for using… Read More
Our next interviewee is a regular speaker and writer on the impact of the internet and technology on nonprofits, politics, society, and the media Meet Brian. My name is: Brian Reich My online profile(s) of choice can be found at: twitter.com/brianreich and/or www.thinkingaboutmedia.com… Read More
The just released 2010 eNonprofit Benchmarks Study (written by NTEN and M+R Strategic Services) includes some surprising results. For example, groups with small email lists had much higher open and click-through rates and had double the email fundraising response rate of bigger nonprofits. But small groups also had double the……
Our next interviewee is a personal fundraiser that has walked 500+ miles and raised over $120,000 to end breast cancer forever. Meet Lucy. My name is: Lucy Millman My online profile(s) of choice can be found at: LinkedIn or Facebook The abc’s about… Read More
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
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