If you’ve ever launched a blog, Twitter account or Facebook Fan Page for your nonprofit’s event, it only takes one email from an intern, volunteer or staff member asking “How can I write for the blog?” to realize that you need a social media policy. The… Read More
In 2009, I made online donations to 13 different nonprofits: three organizations I’ve donated to before and 10 nonprofits I was supporting for the first time. How many of these 10 new nonprofits will I support again in 2010? One. It’s not a negative reflection on the other nine nonprofits……
Keeping on the theme of yesterday’s post about checklists, here’s a six-step checklist for planning your next fundraising event: Clarify your mission: Many of you will already have this part done, but it’s vital nonetheless. You need to be able to tell people what your vision is and how you……
Today’s event fundraising tip: Create several points of entry into your event to maximize your recruiting effectiveness. Technology has changed so rapidly that now there are many more ways that people receive their information. Do not rely on just one or two ways to promote your event and reach potential……
Today’s tip: Consider a registration fee, because people who pay to play also tend to show up to play. Too many fundraising events tolerate a large percentage of non-performers. A successful fundraising event requires a strong fundraising culture. A registration fee helps set an expectation by requiring something of the……
Later this week, event fundraisers from across North America will be gathering in Dallas, Texas for the 4th Annual Run Walk Ride Fundraising conference. At last year’s conference, Event 360 and Convio unveiled five best practices that correlate to higher fundraising growth. We’ll… Read More
If you’re in Phoenix area today (and really, who isn’t?), it’s not too late to bring your pets and your family to the PetSmart Charities PetWalk at Tempe Town… Read More
Unless you’re a fundraiser in the UK, you may not be familiar with Civil Society Media’s Fundraising magazine. The February 2010 issue includes a must-read article from Peter Storey, individual giving manager at Kidney Research UK. … Read More
It’s not too late to join Event 360 at the 2010 Run Walk Ride Fundraising Conference in Dallas, Texas on March 3-4. We even have a few registration discount codes remaining. If you email us at fundraising@event360.com, we will email you a special… Read More
We are often asked for a ballpark range to launch an run/walk/ride-style fundraising event. This is difficult to answer without knowing the specifics or goals of the organization. For example, what is the business need (i.e., revenue, awareness, advocacy, or something else) the event is meant to address? Is brand image,……
Steve Daigneault and the team at M+R Strategic Services have just released their latest white-paper: Do $5 asks + Big Red Buttons Work? The paper reviews what was learned from their 2009 end-of-year tests, and answers questions like: Can you raise more… Read More
Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight. I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More
“I don’t have time for the messaging workshop; I’ve got to finish the next draft of the event budget.” Does this sound familiar? Even if you’re not an Excel maven or a number cruncher, sometimes we’d rather invest our time in something “tangible” like the budget, instead of finding new……
Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……
One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……
By: Abbie Peterson
Kool & The Gang was onto something when they released the…
In honor of Mother’s Day, we’re highlighting our very own mother/daughter duo, Staci and…
Our bags are packed and we’re ready to go! We have a big weekend…
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