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There is no such thing as a social media strategy

“There is no such thing as a social media strategy—only marketing strategy. Social media is another channel, one of many, for making the connection and building the relationship with [donors]. These channels have value on their own, but they should also be used to complement other marketing channels.” That’s the……

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Event Fundraising Strategy versus Tactics

Have you ever been told that you are not thinking or acting strategically?  How about that your event fundraising program is a tactic looking for a strategy?  Often, we use the terms strategy and tactics interchangeably, but what’s the actual difference? Breakdown: The Difference between Strategy and Tactics Strategy…

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Accelerating the Ask

Tom Suddes wants you to stop calling yourself a nonprofit (or a not-for-profit). “Right off the bat you are defining yourself in the negative and limiting what you can accomplish. Define your organization as “for-impact.” Define what you’re for, what your impact and vision are, and the real message you……

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Inbound Marketing Your Fundraising Event

You’ve done your homework and established that there’s a business case to launch a new run, walk or ride fundraising event for your nonprofit.  You’ve identified your target audience, you’ve developed a positioning statement that clearly articulates the position you want your event to occupy in the target audience’s mind,……

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6 Tips for a Better Event

Are you tired of fundraisers that don’t raise any funds? What about awareness events that don’t generate any awareness? When planning your next event, don’t start with a budget, date or venue. Plan your event in this six step order to ensure success. Clarify your mission – Many of you……

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Shining Star

Joshua Hoffman of Weston, Florida is only seven years old, but he’s already a fundraising superhero (and blogger!).  Joshua was born four months early and came into the world weighing only one pound, 11 ounces.  He had to fight hard for survival during his 14 weeks… Read More

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Remembering Dr. Bob

The fight against breast cancer lost a fierce advocate earlier this week.  Bob Kirshbaum, a long-time friend and endless supporter of the Susan G. Komen 3-Day for the Cure, passed away on Thursday. We got to know and love Dr. Bob through his wife, a fundraising superhero in her own……

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Fabulous Case Statements Made Easy

“A case statement or case for support is the core document sitting at the center of your fundraising strategy.  It explains to potential supporters what you need money for and what the benefits will be to the beneficiaries if they donate to your cause.” — The Influential Fundraiser by Bernard……

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Green On! 7 Day Challenge

The following is a list of 10 easy steps to a greener life. The challenge is simple; select one of these steps to try to implement each day for the next seven days.  At the end of the challenge, you may have developed a more earth-friendly habit, created a greener……

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The Success of a Movement: Earth Day!

Today we recognize the 40th anniversary of Earth Day and the level of awareness that it has achieved across the globe. This year, the day will be marked by millions of people recognizing the celebration of nature in different ways; everything from making a monetary donation to an environmentally focused……

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10 Tips for a Greener Event

In honor of Earth Day, we bring you 10 simple ideas to make your nonprofit’s next event greener. Apparel. Use eco-friendly apparel including organic cotton, bamboo and recycled polyester. Bottled water. Avoid serving individual bottled water. Encourage participants and spectators to bring their own reusable water bottles (ex: Klean Kanteen,……

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