It’s not too late to join Event 360 at the 2010 Run Walk Ride Fundraising Conference in Dallas, Texas on March 3-4. We even have a few registration discount codes remaining. If you email us at fundraising@event360.com, we will email you a special… Read More
We are often asked for a ballpark range to launch an event. This is difficult to answer without knowing the specifics or goals of the organization. Is brand image and event experience a priority? How will the event be managed? Will it be a national series and warrant purchasing and……
Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight. I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More
Steve Daigneault and the team at M+R Strategic Services have just released their latest white-paper: Do $5 asks + Big Red Buttons Work? The paper reviews what was learned from their 2009 end-of-year tests, and answers questions like: Can you raise more… Read More
“I don’t have time for the messaging workshop; I’ve got to finish the next draft of the event budget.” Does this sound familiar? Even if you’re not an Excel maven or a number cruncher, sometimes we’d rather invest our time in something “tangible” like the budget, instead of finding new……
One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……
One of the more interesting trends in the event fundraising space is the rise of third-party events — that is, events to benefit an organization that are managed outside of the organization itself. Such events, born from an increasingly self-motivated constituency, have attractive benefits. For one, their cost is relatively……
Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……
Have you ever noticed that each year it feels as though you are forced to reinvent the wheel when it comes to the development of your event fundraising plan? Does it feel as if you always start from scratch, and the pieces never come together quite right? This is a……
Are you in Boston, Cleveland or Washington, DC? Event 360 will be hitting the road this month for the following conferences and events in these three great cities: July 23-25 in Boston, MA: The Susan G. Komen 3-Day for the Cure. The Susan G. Komen 3-Day… Read More
Is analytics a priority for your organization? If you’ve read our guide to event fundraising analytics, you already know that analytics is the cornerstone of every fundraising campaign we build at Event 360. If you’re still a little fuzzy about the difference between metrics and analytics, there’s a great…
What makes a fundraising strategy strategic? We’ve all been in one of those akward meetings where someone has said, “we need to be more strategic” or “that’s too tactical.” Everyone nods their head, but rarely does anyone leave the conversation with a consensus on what it means to be strategic.…
Search Engine Optimization (SEO) is the practice of optimizing your organization’s website by improving internal and external aspects in order to increase the traffic the site receives from search engines. If you’ve even been curious how Google interprets and ranks the content on your website, here’s an excellent cheat sheet.…
The next interview in our 7 Series once sold Arnold Schwarzenegger to the highest bidder on eBay for the California Nurses Association. Meet Alia. My name is: Alia McKee My online profile(s) of choice can be found at:… Read More
That’s actually the name of a book by Jeff Jarvis (Jeff is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism, in addition to running one of the web’s most popular blogs… Read More
My pet peeve? “Nice” fundraising. I’m not saying I like to work with rude nonprofits, I’m saying I get frustrated by fundraisers who are too “nice” to assertively ask for my financial support. Sure, I’m not always patient with the second or third phone solicitation of the day or keep……
Donors’ rationalities and motivations. If you’re a fundraiser, it’s something that keeps you up at night. Dr. Beth Breeze, a researcher within the ESRC Centre for Charitable Giving and Philanthropy based at the University of Kent in the UK, has just released a a study of how donors select charitable……
In fundraising, it’s important to set goals — achieve a fundraising target, grow revenue by X% — and lay out the strategies you believe will get you there. A clear strategy that dictates the process for achieving goals can be comforting, but be careful not to let it distract you.…
The next interview in our 7 Series participated in her first endurance cycling event for charity over 13 years ago, and has worked in special events fundraising ever since. Meet Laurie. My name is: Laurie Schaecher My online profile(s) of choice can be found… Read More
In event fundraising, when is less more? On June 5th, over 40,000 walkers and runners gathered on the National Mall to take a step towards fulfilling a promise to end breast cancer forever. For the second consecutive year, Event 360 had the great privilege of managing all fundraising, volunteer management,……
After 20 years in the business, Event 360’s track record speaks for itself. With…
By Molly Fast
I’ve had the pleasure of working on the Susan…
For many of us, November is thought of as a month of thanks. And…
Keep up-to-date on our blog posts by subscribing to email alerts.
