Event Cost Expectations

We are often asked for a ballpark range to launch an event. This is difficult to answer without knowing the specifics or goals of the organization. Is brand image and event experience a priority? How will the event be managed? Will it be a national series and warrant purchasing and……

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Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight.  I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More

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From Awareness to Fundraising

One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……

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Independent Fundraising Events

One of the more interesting trends in the event fundraising space is the rise of third-party events — that is, events to benefit an organization that are managed outside of the organization itself. Such events, born from an increasingly self-motivated constituency, have attractive benefits. For one, their cost is relatively……

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Act One: Doing More With Less

Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……

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Fundraising Reporting versus Fundraising Analytics

Is analytics a priority for your organization?  If you’ve read our guide to event fundraising analytics, you already know that analytics is the cornerstone of every fundraising campaign we build at Event 360. If you’re still a little fuzzy about the difference between metrics and analytics, there’s a great…

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Your Fundraising Plan is Not Strategic

What makes a fundraising strategy strategic?  We’ve all been in one of those akward meetings where someone has said, “we need to be more strategic” or “that’s too tactical.”  Everyone nods their head, but rarely does anyone leave the conversation with a consensus on what it means to be strategic.…

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How Google Really Works

Search Engine Optimization (SEO) is the practice of optimizing your organization’s website by improving internal and external aspects in order to increase the traffic the site receives from search engines. If you’ve even been curious how Google interprets and ranks the content on your website, here’s an excellent cheat sheet.…

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What Would Google Do?

That’s actually the name of a book by Jeff Jarvis (Jeff is associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism, in addition to running one of the web’s most popular blogs… Read More

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Nice Fundraising

My pet peeve?  “Nice” fundraising. I’m not saying I like to work with rude nonprofits, I’m saying I get frustrated by fundraisers who are too “nice” to assertively ask for my financial support. Sure, I’m not always patient with the second or third phone solicitation of the day or keep……

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How do donors choose charities?

Donors’ rationalities and motivations.  If you’re a fundraiser, it’s something that keeps you up at night. Dr. Beth Breeze, a researcher within the ESRC Centre for Charitable Giving and Philanthropy based at the University of Kent in the UK, has just released a a study of how donors select charitable……

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Don't Let Your Fundraising Plan Distract You

In fundraising, it’s important to set goals — achieve a fundraising target, grow revenue by X% — and lay out the strategies you believe will get you there. A clear strategy that dictates the process for achieving goals can be comforting, but be careful not to let it distract you.…

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It Takes a Village: The Value of Community Support in Peer-to-Peer Fundraising Events

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