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The 4Cs of Online Fundraising

In 2009, I made online donations to 13 different nonprofits: three organizations I’ve donated to before and 10 nonprofits I was supporting for the first time.  How many of these 10 new nonprofits will I support again in 2010?  One.  It’s not a negative reflection on the other nine nonprofits……

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Event Fundraising Checklist #2

Keeping on the theme of yesterday’s post about checklists, here’s a six-step checklist for planning your next fundraising event: Clarify your mission: Many of you will already have this part done, but it’s vital nonetheless. You need to be able to tell people what your vision is and how you……

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Recruit participants effectively

Later this week, event fundraisers from across North America will be gathering in Dallas, Texas for the 4th Annual Run Walk Ride Fundraising conference.  At last year’s conference, Event 360 and Convio unveiled five best practices that correlate to higher fundraising growth. We’ll… Read More

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Event Cost Expectations

We are often asked for a ballpark range to launch an run/walk/ride-style fundraising event. This is difficult to answer without knowing the specifics or goals of the organization. For example, what is the business need (i.e., revenue, awareness, advocacy, or something else) the event is meant to address? Is brand image,……

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Brandraising

Congratulations to Sarah Durham, who’s celebrating the launch of her new book in New York City tonight.  I’m looking forward to reading Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications, which bills itself as a nonprofit guide to building a recognizable… Read More

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Act One: Doing More With Less

Our first blog entry is about how you can do more with less. Because this phrase has become something of a cliché in talking about event fundraising duiring difficult times, we thought it was the perfect place to begin this conversation. If you define doing more as literally doing more, as……

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From Awareness to Fundraising

One of the primary relationships in event fundraising is the link between participants and donations. In general, the more participants a program has, the more donations it should raise. This is because participants bring in donors, and donors give donations – and so as participants increase, the overall fundraising should……

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