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The Participant is Always* Right

By Dawn Clark and Erin De Baets *Well, maybe not always… We’ve all heard that old expression, “The customer is always right,” a saying meant to encourage service providers to exhaust all measures to make and keep their customers happy.  For many of us in the event world, our customers……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

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The Next Big Thing in Digital Marketing

Our expert, Amanda Gilmour, weighs in on the buzzword you’ve been hearing everywhere: Chatbots. The increasing need for personalized messaging throughout the marketing world has brought to light an exciting opportunity for marketers to share brand messages easily with fans via artificial intelligence. More specifically, chatbots have taken off as……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

Continue Reading

Engaging the Younger Generation

By Molly Fast About a month ago, my oldest sister participated in the 2017 Susan G. Komen Philadelphia 3-Day alongside one of her daughters (12 years old). Her other daughter (9 years old) cheered her along all three days with another one of my nieces (7 years old) and…

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What We Talk About When We Talk to Event Skeptics

By Mark Dolce There’s an old saying among event production people that, “Skepticism is the lazy man’s consolation.” Not really, but I often long for a world in which such notional pronouncements are tossed out as commonly as acronym-laden Tweet-speak. I know, LOL, dream on, bub. That line about skepticism……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

Continue Reading

Give ‘Em a Reason

By Casey S. Campbell Happy client? Check. Happy participants? Check. Happy staff? Check. Happy camera crew running endlessly around the event course capturing 10-20 pictures per participant for all 4,000 participants and then organizing the pictures into folders so that the marketing team can easily find… Read More

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Running the Perfect Pit Stop

By Devin Trezise There’s been a lot of talk about the importance of self-care in mainstream culture lately. Life gets busy, things are hectic, and what better way to deal with that than making sure you take a little time for yourself amidst the hustle and bustle? There’s an equivalent……

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Throwback Thursday with Event 360

Through the years, we have covered a vast array of topics on our Event 360 Corp Blog, giving our followers the kind of advice that can lead to safer, more successful and efficient events that leave your participants happy. In case you’ve missed any of that great content, we…

Continue Reading

How to Launch an Event Series

Congratulations. Your board of directors just approved the budget for your event to expand to a new market, or you have a group of volunteers that have agreed to help with that awesome DIY event in a nearby state, or the new event concept is performing really well and you’re……

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What’s in Your Event Bag?!

By Molly Fast As people who put on events for a living, it’s so important that we carry the right tools, equipment and supplies with us, am I right? We think about things like zip ties and toilet paper. Don’t even think about forgetting the gas for the generator or……

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Keep Calm and Practice Self-Care

By Rene Tamayo Anyone who has been in the event production industry for some time understands that taking care of yourself amidst the stress and enormous demands of an event is critical to getting through and enjoying the event for which you and your team have worked so hard. Not only……

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MuckFest® MS 2017 Mid-Season Check-In

By Casey Campbell We’re now halfway through 2017 (already, I KNOW) and our MuckFest MS series has successfully run its course in four of its twelve markets. From Charlotte to Boston, then Philadelphia to New Jersey, we’ve seen thousands of “muckers” come out and get muddy to help…

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